Dare to think!

Film : Run – Hathi Cement

Client : Sourashtra cement

Country : India

Released : 2007

Agency : O&M

Director : Prasoon Pandey

A wierd concept for a cement commercial! But hilarious enough. It cant go wrong as the man behind this project is none other than piyush pandey who has edited this film

The casting is the highlight of the film with the setting and performance adding a total value to the film. What a script.. Adding the details in an intersting tone and finally taking the viewers to a laugh ride!

Whether the film contributed to the brand or not.. the client was brave enough to approve such a concept which no other would dare to!

Credits:

Creative Director: Anup Chitnis/Rensil D’silva
Copywriter: Tushar Kadam/Rensil D’silva
Art Director: Anuraag Khandelwal/Anup Chitnis
Editor: Piyush Pandey

Dream it.. Create it!

Film : Eye Candy

Client : Sony Electronics

Agency : chik IN chair

Released : February, 2010

Country : USA

A visual stunner! This campaign was intended to make the global brand message of Sony, ‘Make.Believe’ more intact. A vibrant visual treat, this film explores the possibilities of colour. The video unfolds in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color”. This film inspires everyone and makes us strongly believe that whatever you imagine can be brought in to real!The music just grooves you. The perfect example of an Harmonious blend of Visuals, CG and Music!!

Credits:
Live Action Production Company: Superfad
Director: Will Hyde
Director of Photography: Martin Ahlgren

Production Designer: Jason Puccinelli
Design & Animation: Superfad
Executive Creative Director: Will Hyde
Creative Diretor: Carlos Stevens
CGI/VFX Director: Dade Orgeron
Music: Matt Hutchinson

 

Two is better than one!

Film : Better Together

Released : November 2009

Client : Toyota

Agency : Saatchi & Saatchi

Country : Australia

This commercial was launched by Toyota to promote their Hybrid Synergy Drive Technology which uses both Petrol and Electrical Engine to reduce fuel emission and increase power.

The commercial below shows a man who has another pair of hands helping with everything he is doing. All four hands are working in harmony and making everything go faster and more efficient. This is a simple metaphor for the Hybrid Synergy Drive. Execution is just mindblowing. The tempo of the film is just perfect. An idea that makes you say ‘wow’!

Credits:

Production Company: Stink London
Director: Ne-o
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Peter Galmes
Copywriter: John McKelvey
Agency Producer: Barbara Devlin

what are you sinGing about???

Campaign : We are sinking…

Client : Berlitz Language school

Agency : BTS United OSLO

A perfect example of a brilliant idea can take you to heights.

The ad originally pointed to a web site where people could download it and send it to their friends, as well as navigating through to Berlitz Norway. The response was so large that Berlitz was forced to shut down the site!!! What a thought!

A young recruit is introduced to the controls of a Coastguard station by his older colleague. Once he’s on his own he discovers the subtleties of communicating with the English speaking communications officer. “Mayday Mayday we are sinking!”

The answer given by the young coastguard proves the need for Berlitz’s language training.

Credits:

copy writer :  pål Sparre Enger

art director :  Thorbjørn Naug

producer :  Espen Horn

Thoughts flying out in seconds!

 Thoughts flying out in Seconds…Advertisement films.. They are a fine artform…sometimes which stays even above feature films…An idea communicated in seconds.. Thats amazing…But sadly,  the literacy level of the people about the commercials is very low! This blog is an attempt to bring to you the very best copmmercials from around the globe…just to sit back and relax.. but be aware of the ad films!