Campaign : We are sinking…
Client : Berlitz Language school
Agency : BTS United OSLO
A perfect example of a brilliant idea can take you to heights.
The ad originally pointed to a web site where people could download it and send it to their friends, as well as navigating through to Berlitz Norway. The response was so large that Berlitz was forced to shut down the site!!! What a thought!
A young recruit is introduced to the controls of a Coastguard station by his older colleague. Once he’s on his own he discovers the subtleties of communicating with the English speaking communications officer. “Mayday Mayday we are sinking!”
The answer given by the young coastguard proves the need for Berlitz’s language training.
Credits:
copy writer : pål Sparre Enger
art director : Thorbjørn Naug
producer : Espen Horn
secondsthoughts 