Film : 1984
Client : Apple Macintosh
Country : USA
Released : 1984
Agency : Chiat/Day, Venice
Director : Ridley Scott
When something as stylish like Apple Macintosh personal computer is introduced to the market, you need to announce that in style. And thats what Apple has done in 1984 when they were about to launch the Apple Macintosh personal computers that changed the world entirely.
A commercial of US $ 900,000 was unheard of in those days. But I guess people in Apple knew about the potential of their product and they didn’t want the launch commercial to be like any other. The result was this commercial. Regarded as one of the best master pieces of all time, this commercial drew its inspiration from the George orwell Novel, 1984. Entirely set on a different world, the film announces the arrival of the stylish and innovative apple macintosh personal computers through the arrival of a beautiful lady.
Directed by Ridley Scott, this went on to become the most memorable ads ever telecasted in US. This commercial was unlike any other commercial of those times and did made people talk about it. Critically acclaimed, it did create a lot furore in the Apple itself. There were lot of people inside who disliked the ad. But Steve Jobs was pretty sure about this commercial and went ahead with it! His visions were always ahead of time and that made us witness such an amazing and unusual commercial!
Credits:
Writer : Steve Hayden
Creative Director : Lee Clow
Art Director : Brent Thomas
Cinematography : Adrian Briddle
Editor : Pamela Power
secondsthoughts 